Top 5 Ultracasual Games on iOS in New Zealand, Q3 2021

In the third quarter of 2021, ultracasual games on iOS saw varied performance in New Zealand. Here’s a closer look at the top 5 games in this category, based on data from Sensor Tower.

Fidget Toys Trading: 3D Pop It by Freeplay LLC saw a significant rise in weekly downloads early in the quarter, peaking at approximately 2.9K in the first week of August. However, downloads gradually declined towards the end of September, dropping to 296. Active users followed a similar trend, reaching a high of 4.3K in early August and decreasing to 1.1K by the end of the quarter.

Bubble Ouch: Pop it Fidgets from WANNA PLAY GAMES LTD experienced a sharp decline in weekly downloads, starting from around 5.9K at the end of June to just 17 by the last week of September. Active users also saw a downward trend from 3.7K at the end of June to 639 by the end of the quarter.

Acrylic Nails! published by Crazy Labs maintained relatively steady weekly downloads throughout Q3, with minor fluctuations, peaking at 989 in mid-July and ending the quarter at 476. The game’s weekly active users showed a slight decline from 3.1K at the end of June to 1.8K by the end of September. The app generated modest revenue, with peaks of $39 in mid-September.

Draw it by Kwalee Ltd displayed a mixed performance in terms of weekly downloads. Starting at 344 at the end of June, it saw a peak of 1.3K in mid-August before dropping to 45 by the end of September. Active users peaked at 2.3K in mid-August and decreased to 244 by the end of the quarter. Revenue saw its highest point in mid-August at $83.

Jelly Dye：Satisfying ASMR Game from AI Games FZ had fluctuating weekly downloads, peaking at 1.3K in mid-July and experiencing another rise to 800 in early September. Active users peaked at 3K in mid-July and showed a decline to 591 by the end of the quarter. The game’s weekly revenue peaked at $104 in mid-July.

For more detailed insights and a comprehensive analysis of these trends, visit Sensor Tower.